Marketing (Tools , Social Media, etc.)

Big Data & Intelligence 

• Microsoft PPM - Power BI 
• Portfolios
• Resources / Team Allocation
• Projects 
• Filter / Labels for tracking 
• Demand Forecasts 
• Track Cost per project/account
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SharePoint Collaboration 

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Portfolio Timelines 

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Google Ads 

• Keywords
• Broad Match: General Name 
• Phrase: "Quote"
• Exact : [word]
• Negative: No Color / Order name / terms _ Yes Color / specify  
• Query Mapping 
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Keywords Performance Indicators 

• CPA 2x> Goal
• Return on Ads Spend: 50-75% Target Audience 
• Conversion Cx
• $250 goal - Total $500 
• Timeline 
• Search Query Analysis: Negative / Update
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Tableau

• Workbooks CRM
• Visual Studio Code - HTML Code Edior 
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Quora 

• Ads Pixel & URL & Event Conversions 
• Quora Ads 
1. Pixel setup on Website 
1. Pixel ID
2. Google Tag Manager - _Quora_ +Pixel ID, Event Type: Page View, Triggers: All Pages, Test Pixel with Website Preview Measurement Response 
3. GTM: Variables, Check off Video variables, Create Tag, Partner GA: Universal Tag, Track type/Event Tag
1. Category: Video Title
2. Actions: Ex: Video %
3. Label: Ex. Video Status  
1. Trigger: Choose/Select Type
2. Test/Track: GA event reporting  
4. Event: Define goals 
5. GAM: Tag Configuration for setting up Custom URL events &  Trigger during event action

Search Ads 360 (SA350) 

- Inventory (Search) 

• Google Ads: only google
• Google/Bing/Yahoo/Baidu

- Setup 

• Google Ads: Billing, Campaign level edit 
• Make all other accounts then Edit across search engines

- Users 

• Google Ads: user / small Med
• Enterprise 

- Reporting 

• GA 24 hours delay, Basic 
• 15 min updates, reports across all channels, duplicate conversions

- Bidding 

• GA Automated Bidding 
• Min/Max ROAS, Auction-Time Bidding, Machine Learning

- Attribution 

• GA lack weighted conversions 

- Integrations 

• No DoubleClick Suite, Floodlight Tags 
• Above and Adobe Analytics 

 - Automation 

• Campaign Management 
• Keyword, Geography, etc Level 

Social Media Management Tools:

• Hootsuite
• Constant Contact
• MailChimp 
• HubSpot 
• Oracle 
• Salesforce

ETSY

Facebook - META

• Domain, Facebook Conversions Plugin API, Event Pixel Events, Server Side Tracking 
• Campaigns: Prospects | Test | Track/Hold Ads 
• Tracking Ads: Wicked Reports | Hyros | TripleWhale
• Organization Campaign: 6 ads, 3 pictures, 3 ad copy
• Testing Campaign: Ad Sets Name:: Batch #1| USA | M+F | 18+ | Broad | AP | oPUR 
• <-- Automatic Placements & Optimized for purchase 
  
• Set Conversion Event 
• ROAS 3X = Ex.$30 and Average Order Value ( AOV ) $90 || Daily Budget 1/3 AOV
• Audience Custom Creation: 30-Day Retention 
• Scaling Campaign: Pick Px Ad (3 days) - New Campaign (campaign budget optimization CBO)
• Exclude Purchase 30 Days 

Instagram 

Twitter 

Pinterest

TikTok - Ads Manager

• Campaign 
• Assets 
• Events, Creatives, Audiences, Catalogs, Comments, Instant Pages
• Events, Pixel Code 
• Reporting 
• Instant Page or Redirects 
• Use Existing Spark Ads

Youtube - Google Adwords 

Yelp

Invoicing

Invoicing Management tools: 

• Google Sheets: Sheet Go ( Purchase Orders ) 
• Quickbooks 
• Wave 

Google Sheets-Sheet Go

• Register Each Supplier in the Forms 
• Register Order: Select supplier - Send & pending approval || Automation send docs

SMS Campaigns 

• List & Segments // Subscribers Conversions
• Abandoned Cart
• Post Purchase
• D% for returning users
• Behavior / Attributes / Location / SMS properties / Order info / Integrations / Email Actions
• Popup Subscribe
• Terms & Conditions / Privacy Policy
• Checkout Page
• Online Store - Themes - Edit Languages - Checkout & Systems (SMS)
• Campaign Creation (target audiences, smart send, a/b test, schedule, d% creation )
• Discounts Fixed Amount, Shipping, %
• Flows: Trigger Actions based events "win back"
• Chat/Live
• Keyword /Social Media / QR Code Marketing
• Analytics

• Shop Site - Settings - checkSMS

Snowflake

• Data Visualizations 
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