Pacific
Created: December 5, 2016
Based in New Zealand and Germany, Pacific is known for its production of tennis rackets and specialization in quality and performance. With the addition of their natural gut string that is deemed durable and of the best quality, Pacific’s goals are to innovate new products and technologies while differentiating from their competitors with their stringing services and become #1 in performance.
This report focuses on an analysis of the company’s operations to identify some of the issues that Pacific faces and delivers strategies for the company to maintain its competitiveness in the market. (Included are: charts & info graphs about selecting effective social media channels, Google trends analytics, Microsoft Excel charts, and survey reviews.)
Click here for the full report: Pacific Report PDF
Apple iPhone
Created: March 25, 2017
iPhone 7 Plus Economic Elasticity and Marketing Research Report
Amongst other competitors in the market, what would be the appropriate pricing strategy for the iPhone 7 Plus, and should Apple lower, raise, or maintain their current price level for this product?
Click here for the full report: iPhone 7 Plus Economics Research Report PDF
CSU Northridge
CSU Northridge Marketing Research Proposal
The Oviatt Library located at the California State University of Northridge is an iconic structure and well-known facility for students.
This report is a research proposal for CSU Northridge to determine if the introduction of a 24/7-hour library will generate more revenue inflow for the institution and how observational studies, surveys, and statistical IBM software support the recommendations enclosed within the report. (included are: IBM: Statistical Package for the Social Sciences (SPSS) and Survey Research)
Click here for full report: Marketing Research Proposal PDF
Marketing Report: Marketing Impacts of Consumer Research and Opinion Leaders
Created: April 26, 2017
Marketing Impacts of Consumer Research and Opinion Leaders
This report identifies the various media channels marketers may use to influence their brand into consumers' lifestyles and how the role of opinion leaders serves as an essential key to achieving a successful brand image.
Click here for the full report: Consumer Research and Opinion leaders Marketing Impacts